Going to great lengths for a good cause
ALDI Portugal works to help the needy through a large number of social projects. In 2017, new partners joined these efforts. Together, we support above all families, the homeless and children. We also provide our customers with the opportunity to pitch in.
With just 57 stores, ALDI Portugal is still quite a small player in the country. However, social commitment plays a big role here. Whether at the Algarve or in the north of the country, we feel closely connected to the people. Through a variety of regional projects, our food and in-kind donations reach the local people. Several months ago, we welcomed more new partners, and we would like to introduce two of them here.
Help for the homeless and needy families
The organisation Assistência Médica Internacional (AMI) is particularly committed to helping the homeless and needy families. In addition to food, we also donate clothing and home appliances to AMI, which makes sure these items go to good use. The promotions involving the “AMI Alimenta” brand (“AMI feeds”) also were a success. Part of the proceeds from the purchase of these products benefited aid projects. For example, by buying potatoes, our customers in Portugal helped get elderly people out of lonely and isolated situations. Proceeds from the sale of clementines went to programmes for children who are at risk of being socially excluded. Customers were able to find out where their donation went right on the product packaging.
“ALDI Portugal’s support not only made it possible to finance our work, it also helped the people who use our institutions to lead a more decent life.”
Isabelle Poinsot Proença Romão
Marketing Director, AMI
Helping through Fruit Heroes
ALDI Portugal added a new endeavour to its efforts in 2018: the Heróis da Fruta (Fruit Heroes) project of the Associação Portuguesa Contra a Obesidade Infantil (the Portuguese Association against Childhood Obesity). The project aims to provide kindergartens and primary schools with healthy snacks during breaks. Anyone who purchases miniature pears or apples at ALDI Portugal from national producers under the Heróis da Fruta brand automatically donates to the Missão 1 Quilo de Ajuda (Mission 1 Kilo of Aid) project. The free fruit snacks are paid for by the donations.
“The partnership with ALDI Portugal helps us to provide growing numbers of children with a free and healthy fruit snack.”
President and founder of APCOI
These are just some of the new additions. ALDI Portugal supports many other initiatives, and has already been doing so for several years in some cases. Here are a few examples:
With help from lots of volunteers, the initiative collects unsaleable food that is still edible and distributes it to the needy.
CASA helps the homeless and their families through food and in-kind donations.
The association Crescer Ser has seven reception facilities for children aged 0 to 18 who are victims of domestic violence or cannot live with their families for other reasons.
People with physical and mental disabilities live at the facilities of the association CERCI – Flor da Vida. Alongside different therapeutic treatments, the residents’ mental, cognitive and manual skills are fostered in various workshops. The products manufactured there are sold, and the proceeds go to the facility and its residents.
The Jesuit Refugee Service (JRS) assists and supports refugees and migrants, and stands up for their rights.
The association Comunidade Vida e Paz helps homeless families as well as families at risk of becoming homeless.
Conselho Português para os Refugiados (the Portuguese Refugee Council) operates two reception facilities and provides refugees with legal advice.
ALDI North is an internationally successful discounter. Part of our business ethos involves taking responsibility for our actions. Our CR Policy is enshrined throughout the entire Group.
We take responsibility for the protection of our environment and its natural resources. As a retailer, reducing waste and dedicating ourselves to fighting food losses play a central role.
We align our actions with our core values: simplicity, responsibility and reliability. These values also express the way the ALDI North Group sees and approaches compliance.
We take responsibility for safe and fair working conditions and compliance with environmental standards wherever we can make a difference
We leverage our expertise and experience to contribute to finding a solution for societal problems above and beyond our core business. As part of our social commitment, we support a wide range of projects.
We make no compromises when it comes to the quality of our products. We take responsibility for this aspect along the entire production and supply chain. The focus is always on our customers’ needs.
For many products, packaging is essential for protection and quality assurance. That is why we focus on recyclable materials and, in some cases, on multiple-use systems.