France: from the region and onto the table
In this country of gourmets, many consumers not only pay attention to quality and price when shopping, but also to where products come from. ALDI France therefore offers its customers numerous products from France as well as many specialities typical of the region. Thanks to transparent labelling and our own brands, our customers are able to quickly identify where products come from. Twice a year, we also organise a special week dedicated to regional products
We regularly team up with small and medium-sized producers from France, thereby supporting local production. For example, 98 per cent of our fresh and frozen meat bears the “Viandes de France” label, which certifies that the meat comes from animals that were born, raised and slaughtered in France. Using the ALDI Transparency Code (ATC), our customers in France can also trace the origins of an increasing number of products containing meat. As a result, we go above and beyond the legal requirements. By 2020, we plan to label all items consisting of more than 3 per cent meat with the ATC.
In France, meat that comes from France is marked with the “Viandes de France” (“Meat from France”) label. It distinguishes between pork, beef and poultry.]
Focus on regional specialities: our “Pays Gourmand” own brand
Our “Pays Gourmand” own brand emphasises French specialities, such as buckwheat pancakes or tarte flambée. In 2017, ALDI France carried a total of 43 “Pays Gourmand” products in the range.
Easy to identify: milk from France
We use our own “Lait Français” (“French milk”) label to mark dairy products made with milk from French milk collection centres.
Best quality: the “Label Rouge”
In 2017, twelve products in the ALDI France range had “Label Rouge” certification, for example our country terrine and Emmental cheese. The French label distinguishes premium-quality products. It is awarded by the Institut National de l’Origine et de la Qualité (INAO) (National Institute for Product Origins and Quality). Independent tests ensure the highest quality standards.
Our AOP & IGP products
Numerous products in our range have the label “AOP – Appelation d’Origine Protégée” (protected designation of origin) or “IGP – Indication Géographique Protégée” (protected geographical indication). These labels designate products that meet strict geographical and production-related specifications. In 2017, 58 products at ALDI France had the AOP label and 52 had the IGP label, including Camembert from Normandy.
There is much more to an organic product than the little green-and-white logo. Above all, it comes down to the passionate commitment of producers and suppliers for high-quality food cultivated in an environmentally friendly way.
On our journey towards becoming more modern, we are evolving faster than ever before. And one thing is clear: ALDI North employees should be kept in the know. Cue our new employee magazine – “einfach wir” – in Germany!
The survey for our Sustainability Report revealed that animal welfare is a major concern for our customers. With the help of a dedicated team, we here at ALDI North are working on making effective progress, step by step.
ALDI Netherlands went the extra mile in 2017 to support customers on the road to a healthy and sustainable lifestyle. Furthermore protecting the environment and the climate also plays an important role.
Increasing numbers of consumers are interested in knowing where the food made from animals that they purchase in our stores comes from. We are working tirelessly on animal welfare issues together with our suppliers and various organisations in every country where ALDI North engages in retail.
More and more people want to know, and increasingly the answer is this: from sustainable fishing. The blue Marine Stewardship Council (MSC) label found on many packages, for example, points to just such practices.
The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.
This is the ALDI North Group’s second comprehensive Sustainability Report. It serves to provide our stakeholders with transparent information about our material social, environmental and economic goals and measures.
ALDI North is an internationally successful discounter. Part of our business ethos involves taking responsibility for our actions. Our CR Policy is enshrined throughout the entire Group.