France: from the region and onto the table
In this country of gourmets, many consumers not only pay attention to quality and price when shopping, but also to where products come from. ALDI France therefore offers its customers numerous products from France as well as many specialities typical of the region. Thanks to transparent labelling and our own brands, our customers are able to quickly identify where products come from. Twice a year, we also organise a special week dedicated to regional products
We regularly team up with small and medium-sized producers from France, thereby supporting local production. For example, 98 per cent of our fresh and frozen meat bears the “Viandes de France” label, which certifies that the meat comes from animals that were born, raised and slaughtered in France. Using the ALDI Transparency Code (ATC), our customers in France can also trace the origins of an increasing number of products containing meat. As a result, we go above and beyond the legal requirements. By 2020, we plan to label all items consisting of more than 3 per cent meat with the ATC.
In France, meat that comes from France is marked with the “Viandes de France” (“Meat from France”) label. It distinguishes between pork, beef and poultry.]
Focus on regional specialities: our “Pays Gourmand” own brand
Our “Pays Gourmand” own brand emphasises French specialities, such as buckwheat pancakes or tarte flambée. In 2017, ALDI France carried a total of 43 “Pays Gourmand” products in the range.
Easy to identify: milk from France
We use our own “Lait Français” (“French milk”) label to mark dairy products made with milk from French milk collection centres.
Best quality: the “Label Rouge”
In 2017, twelve products in the ALDI France range had “Label Rouge” certification, for example our country terrine and Emmental cheese. The French label distinguishes premium-quality products. It is awarded by the Institut National de l’Origine et de la Qualité (INAO) (National Institute for Product Origins and Quality). Independent tests ensure the highest quality standards.
Our AOP & IGP products
Numerous products in our range have the label “AOP – Appelation d’Origine Protégée” (protected designation of origin) or “IGP – Indication Géographique Protégée” (protected geographical indication). These labels designate products that meet strict geographical and production-related specifications. In 2017, 58 products at ALDI France had the AOP label and 52 had the IGP label, including Camembert from Normandy.
We make no compromises when it comes to the quality of our products. We take responsibility for this aspect along the entire production and supply chain. The focus is always on our customers’ needs.
Public debate over genetic engineering is marked by controversy. We take the concerns of our customers seriously and provide them with a sense of orientation through transparent labelling practices.
ALDI Belgium and ALDI Luxembourg
In Belgium and Luxembourg, we focus on expanding our more sustainable product range and logistics designed to help conserve resources.
On its modern website, through strong communication campaigns and in social networks, ALDI Spain is dedicated to communicating with customers and other stakeholder groups – thus also bringing environmental topics to a larger audience.
Every year, consumers make 1.2 billion purchases at our stores. Our goal is to promote a healthy, sustainable lifestyle – and make it possible for a broad section of society to engage in affordable, responsible consumption.
And how can we make lasting improvements in cultivation on a wide scale? In the Netherlands, we are finding the answers in a joint project with suppliers and producers.
The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.
Increasing numbers of consumers are interested in knowing where the food made from animals that they purchase in our stores comes from. We are working tirelessly on animal welfare issues together with our suppliers and various organisations in every country where ALDI North engages in retail.