Netherlands: healthy nutrition starts early
Health is a hot topic in the Netherlands, where discussion centres on childhood and teenage obesity, among other concerns. With a strong partner at our side, we are tackling this issue.
According to a report from the Dutch health agency, obesity is one of the country’s greatest health risks. Approximately one in seven children in the Netherlands is overweight. Our childhood and teenage years shape our tastes and behavioural patterns. When it comes to healthy nutrition, not only is it important what kind of example is set for children at home and at school, but also what options they find in restaurants and supermarkets. As a food retailer, we believe that we have a responsibility to help promote a healthy lifestyle.
To assist us with this, we sought out an expert on the topic in the Netherlands. We recently began partnering with the JOGG foundation (Jongeren Op Gezond Gewicht – “Getting children & teenagers to a healthy weight”) to help children and teenagers become familiar with wholesome food. We also want to reach adults in their environment, particularly parents and teachers. At the moment, we are cooperating closely with the foundation to plan a joint campaign that we hope will inspire families with children to make healthy nutritional choices. The partnership is still in its infancy and will run until the end of 2020. We will keep you posted on our joint measures!
Increasing numbers of consumers are interested in knowing where the food made from animals that they purchase in our stores comes from. We are working tirelessly on animal welfare issues together with our suppliers and various organisations in every country where ALDI North engages in retail.
The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.
Within our CR Programme, we set clear goals for all fields of action. Our progress where they are concerned as part of the Sustainability Report.
People from 117 nations work in the nine European countries in which we are represented. This diversity is a part of the ALDI North Group. It enriches our working relationships and reflects the diversity of our customers.
Quite a bit has changed here:The updated stores are bright and friendly, while more space, new colours and a clear presentation of products provide even better orientation.
ALDI Netherlands went the extra mile in 2017 to support customers on the road to a healthy and sustainable lifestyle. Furthermore protecting the environment and the climate also plays an important role.
We make no compromises when it comes to the quality of our products. We take responsibility for this aspect along the entire production and supply chain. The focus is always on our customers’ needs.
Climate change concerns everyone, so doing our part to protect the climate is a matter of course to us. A great deal is happening at our stores, because they are where we will be able to save the most CO2.