Netherlands: healthy nutrition starts early
Health is a hot topic in the Netherlands, where discussion centres on childhood and teenage obesity, among other concerns. With a strong partner at our side, we are tackling this issue.
According to a report from the Dutch health agency, obesity is one of the country’s greatest health risks. Approximately one in seven children in the Netherlands is overweight. Our childhood and teenage years shape our tastes and behavioural patterns. When it comes to healthy nutrition, not only is it important what kind of example is set for children at home and at school, but also what options they find in restaurants and supermarkets. As a food retailer, we believe that we have a responsibility to help promote a healthy lifestyle.
To assist us with this, we sought out an expert on the topic in the Netherlands. We recently began partnering with the JOGG foundation (Jongeren Op Gezond Gewicht – “Getting children & teenagers to a healthy weight”) to help children and teenagers become familiar with wholesome food. We also want to reach adults in their environment, particularly parents and teachers. At the moment, we are cooperating closely with the foundation to plan a joint campaign that we hope will inspire families with children to make healthy nutritional choices. The partnership is still in its infancy and will run until the end of 2020. We will keep you posted on our joint measures!
We make no compromises when it comes to the quality of our products. We take responsibility for this aspect along the entire production and supply chain. The focus is always on our customers’ needs.
“The highest quality – the lowest prices”: in order to keep this promise, all ALDI North products undergo tough quality checks. For employees in Quality Assurance, it is a demanding job.
We leverage our expertise and experience to contribute to finding a solution for societal problems above and beyond our core business. As part of our social commitment, we support a wide range of projects.
The dialogue with our stakeholders provides us with valuable insights for our CR efforts. We are in contact with customers, employees, NGOs, initiatives, associations, suppliers, business partners, works councils and unions.
Climate change concerns everyone, so doing our part to protect the climate is a matter of course to us. A great deal is happening at our stores, because they are where we will be able to save the most CO2.
Within our CR Programme, we set clear goals for all fields of action. Our progress where they are concerned as part of the Sustainability Report.
And how can we make lasting improvements in cultivation on a wide scale? In the Netherlands, we are finding the answers in a joint project with suppliers and producers.