Netherlands: healthy nutrition starts early
Health is a hot topic in the Netherlands, where discussion centres on childhood and teenage obesity, among other concerns. With a strong partner at our side, we are tackling this issue.
According to a report from the Dutch health agency, obesity is one of the country’s greatest health risks. Approximately one in seven children in the Netherlands is overweight. Our childhood and teenage years shape our tastes and behavioural patterns. When it comes to healthy nutrition, not only is it important what kind of example is set for children at home and at school, but also what options they find in restaurants and supermarkets. As a food retailer, we believe that we have a responsibility to help promote a healthy lifestyle.
To assist us with this, we sought out an expert on the topic in the Netherlands. We recently began partnering with the JOGG foundation (Jongeren Op Gezond Gewicht – “Getting children & teenagers to a healthy weight”) to help children and teenagers become familiar with wholesome food. We also want to reach adults in their environment, particularly parents and teachers. At the moment, we are cooperating closely with the foundation to plan a joint campaign that we hope will inspire families with children to make healthy nutritional choices. The partnership is still in its infancy and will run until the end of 2020. We will keep you posted on our joint measures!
Within our CR Programme, we set clear goals for all fields of action. Our progress where they are concerned as part of the Sustainability Report.
Our seasonal and regional product range played an essential role in our offerings. Our responsibility for these products stretches from the warehouse to the point of sale and beyond, including the more sustainable production of resources throughout the value chain.
It is an icon and has even made its way into a museum – the ALDI North plastic shopping bag. However, due to floating islands of plastic in the oceans, beaches littered with refuse and microplastics in our environment, it is clear that the disposable bag has finally outlived its usefulness.
We leverage our expertise and experience to contribute to finding a solution for societal problems above and beyond our core business. As part of our social commitment, we support a wide range of projects.
Most pieces of clothing that our customers find in the stores have made a long journey to get there. The travels of our baby bodysuit start in India
Empowering our customers to choose a responsible, affordable and healthy approach to consumption is part of our corporate responsibility (CR) philosophy. Which is why we are continually expanding our range of more sustainable products.
The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.