Perfectly fair!

Fair-trade products at an affordable price? We have been offering precisely that to millions of customers for many years. We have now been honoured for our long-standing commitment to fair trade by the organisation TransFair, receiving the Fairtrade Award 2018 in the “Trade” category.

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And we are really proud of this! Why? Because we have been making efforts to offer fair-trade goods and support projects in the countries of cultivation as early as 2012. Smallholder farmers and workers in Africa, South America and Asia benefit from fair trade. In the meantime, a large number of fair-trade products have become a permanent part of our range, including bananas, coffee, tea, juices, honey and chocolate – depending on the ALDI North country. Promotional products such as sports apparel, bed linen, fruit gums and wine regularly complement these offerings. To ensure that customers are able to identify fair-trade products at first glance, we use the own brand FAIR in some countries. We also regularly participate in TransFair’s “Fair Week”.

“By continuously expanding its fair-trade range, ALDI is succeeding in making fair-trade items accessible to the general public and further advancing the effectiveness of fair trade in producer countries. Only those consumers who have the option of purchasing fair-trade goods can change policies by deciding what items they put in the shopping basket.”

Dieter Overath
Managing Director TransFair

The Fairtrade Award

Every two years, TransFair presents Fairtrade Awards to companies and civil society organisations for their special efforts. TransFair looks for companies from trade and industry that link their business success with social responsibility and consistently use fair-trade products. Organisations and projects that promote fair trade in some special way are also honoured.

Logo of the Fairtrade Awards 2018: winner in the “Trade” category

What does fair trade actually mean?

Fair trade aims to promote smallholder farmers and workers in developing countries in Africa, Asia and Latin America and to sustainably improve their position in the global market. Products with the Fairtrade label come from fair-trade practices. In Germany, the independent association TransFair has been issuing the Fairtrade label since 1992. To receive the label, international fair-trade standards must be observed, which cover wide-ranging social, economic and environmental aspects, such as the payment of minimum fair-trade prices and the fair-trade premium, the ban on illegal child labour and compliance with criteria for protecting the environment. The fair-trade premium makes it possible to carry out joint projects, such as the construction of wells, schools and hospitals. The premium also facilitates investment in local infrastructure.

30 of our products with Fairtrade certification were on shelves in our stores in Germany in 2017.

New addition to the range: chocolate from the Fairtrade Cocoa Program

In 2018, we will be changing over all Moser Roth chocolate bars, pralines and seasonal items to the Fairtrade Cocoa Program. In contrast to the traditional Fairtrade mark, the cocoa programme does not focus on the composition and certification of individual products. Rather, the emphasis is on fair resource purchasing. In this way, the programme contributes towards achieving greater sustainability for many products – and thus on a wide scale. When it comes to chocolate products, only the cocoa is traded at fair-trade conditions. The cocoa itself comes primarily from Côte d’Ivoire and Ghana. Producers are allowed to use conventional raw materials for other ingredients, such as beet sugar.

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ALDI North is an internationally successful discounter. Part of our business ethos involves taking responsibility for our actions. Our CR Policy is enshrined throughout the entire Group.

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More sustainable product range

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More sustainability in the land of discounters – ALDI North Germany

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Customer contact & service quality

The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.