We are all ears: ALDI Spain embraces dialogue

Customers’ expectations are becoming increasingly complex. What does this call for? More communication! This is necessary across all channels – whether right in the store, on social networks or taking the traditional route with phone calls and emails. ALDI Spain shows how it’s done.

Tag

We want to offer our customers many different ways of getting in touch with us, regardless of whether they have questions about our products and offers or are interested in becoming an employee. Under the name Contigo ALDI (“ALDI at your side”), ALDI Spain has set a great deal in motion since the end of 2016 to further professionalise customer service. Today, people can reach out to us through our Spanish company profiles on Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIN. Customers can of course continue to contact us by calling by phone, filling out a contact form or writing an email.

Being a good neighbour

We actively seek dialogue with customers, neighbours and other stakeholders, especially if we open a new store or reopen an existing one. Since 2014, we have been following a uniform communication strategy in Spain to help us with this. It includes product tastings, special customer magazines about the opening, invitations to members of the local press and public authorities, as well as promotional giveaways. The cooking demo campaigns featuring professional chefs are particularly popular. We put great emphasis here on healthy recipes and sustainable ingredients. Since 2014, we have already opened more than 100 stores using a communications campaign like this, reaching around 190,000 people in this manner. A model campaign: Stores are opened or reopened in a similar fashion in other countries once the ALDI Nord Instore Konzept has been applied to them.

In the first year of our communications campaign alone, we received

111000 enquiries through Contigo ALDI.

Online

Many people choose to connect with ALDI Spain online. A look at our different social media channels can be found here:

Website screenshots and social media screenshots

Social Media: Facebook, Twitter, YouTube, Pinterest & Instagram

More content
Highlights
Come on in!

Quite a bit has changed here:The updated stores are bright and friendly, while more space, new colours and a clear presentation of products provide even better orientation.

Management
Stakeholders & networks

The dialogue with our stakeholders provides us with valuable insights for our CR efforts. We are in contact with customers, employees, NGOs, initiatives, associations, suppliers, business partners, works councils and unions.

Highlights
What it means to be an ALDI employee

Being an ALDI employee above all means embracing our shared values: simplicity, responsibility and reliability. That is what we stand for in all we do, wherever we are located.

Key topics
Raising consumer awareness

Every year, consumers make 1.2 billion purchases at our stores. Our goal is to promote a healthy, sustainable lifestyle – and make it possible for a broad section of society to engage in affordable, responsible consumption.

Management
Awards

We view awards as evidence that our efforts are bearing fruit. We therefore appreciated receiving various national and international acknowledgements and recognition in the 2017 reporting year

Key topics
More sustainable product range

Empowering our customers to choose a responsible, affordable and healthy approach to consumption is part of our corporate responsibility (CR) philosophy. Which is why we are continually expanding our range of more sustainable products.

Key topics
Packaging & cycle

For many products, packaging is essential for protection and quality assurance. That is why we focus on recyclable materials and, in some cases, on multiple-use systems.

Highlights
From the cotton field to the store: tales of a travelling baby bodysuit

Most pieces of clothing that our customers find in the stores have made a long journey to get there. The travels of our baby bodysuit start in India

Countries
Making changes in the land of tulips: ALDI Netherlands

ALDI Netherlands went the extra mile in 2017 to support customers on the road to a healthy and sustainable lifestyle. Furthermore protecting the environment and the climate also plays an important role.