We are all ears: ALDI Spain embraces dialogue

Customers’ expectations are becoming increasingly complex. What does this call for? More communication! This is necessary across all channels – whether right in the store, on social networks or taking the traditional route with phone calls and emails. ALDI Spain shows how it’s done.

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We want to offer our customers many different ways of getting in touch with us, regardless of whether they have questions about our products and offers or are interested in becoming an employee. Under the name Contigo ALDI (“ALDI at your side”), ALDI Spain has set a great deal in motion since the end of 2016 to further professionalise customer service. Today, people can reach out to us through our Spanish company profiles on Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIN. Customers can of course continue to contact us by calling by phone, filling out a contact form or writing an email.

Being a good neighbour

We actively seek dialogue with customers, neighbours and other stakeholders, especially if we open a new store or reopen an existing one. Since 2014, we have been following a uniform communication strategy in Spain to help us with this. It includes product tastings, special customer magazines about the opening, invitations to members of the local press and public authorities, as well as promotional giveaways. The cooking demo campaigns featuring professional chefs are particularly popular. We put great emphasis here on healthy recipes and sustainable ingredients. Since 2014, we have already opened more than 100 stores using a communications campaign like this, reaching around 190,000 people in this manner. A model campaign: Stores are opened or reopened in a similar fashion in other countries once the ALDI Nord Instore Konzept has been applied to them.

In the first year of our communications campaign alone, we received

111000 enquiries through Contigo ALDI.

Online

Many people choose to connect with ALDI Spain online. A look at our different social media channels can be found here:

Website screenshots and social media screenshots

Social Media: Facebook, Twitter, YouTube, Pinterest & Instagram

More content
Key topics
Raising consumer awareness

Every year, consumers make 1.2 billion purchases at our stores. Our goal is to promote a healthy, sustainable lifestyle – and make it possible for a broad section of society to engage in affordable, responsible consumption.

Highlights
17 goals for a better world

Companies are also called on to do their part for the achievement of the UN Sustainable Development Goals, or SDGs for short. Many issues addressed by the SDGs are very important to ALDI North.

Key topics
Packaging & cycle

For many products, packaging is essential for protection and quality assurance. That is why we focus on recyclable materials and, in some cases, on multiple-use systems.

Management
Concrete and measurable: our CR Programme

Within our CR Programme, we set clear goals for all fields of action. Our progress where they are concerned as part of the Sustainability Report.

Highlights
From the cotton field to the store: tales of a travelling baby bodysuit

Most pieces of clothing that our customers find in the stores have made a long journey to get there. The travels of our baby bodysuit start in India

Highlights
France: from the region and onto the table

In France many consumers pay attention to where products come from . ALDI France therefore offers its customers numerous products from France as well as many specialities typical of the region

Highlights
Come on in!

Quite a bit has changed here:The updated stores are bright and friendly, while more space, new colours and a clear presentation of products provide even better orientation.

Key topics
Sustainable standards in the non-food supply chain

We take responsibility for safe and fair working conditions and compliance with environmental standards wherever we can make a difference

Key topics
Product quality

We make no compromises when it comes to the quality of our products. We take responsibility for this aspect along the entire production and supply chain. The focus is always on our customers’ needs.